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~person:"Hollebeek, Linda D."
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Beziehungsmarketing
5
Relationship marketing
5
S-D logic
4
Customer integration
3
Kundenintegration
3
Consumer behaviour
2
Customer engagement
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
Konsumentenverhalten
2
Kundenwert
2
Kundenzufriedenheit
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Service quality
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Service-Dominant Logic
2
Service-dominant logic
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customer engagement
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B-to-B-Marketing
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Business-to-business marketing
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CRM
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Complaint management
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Conceptual framework
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Corporate Social Responsibility
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Corporate social responsibility
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Industrial marketing
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Internet marketing
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Marketing theory
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Marketingtheorie
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Online-Marketing
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Ontological/epistemological assumptions
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Resource-based view
1
Ressourcenorientierter Ansatz
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Revised FPs
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Service-Dominant logic
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Social Web
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Social media
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Hollebeek, Linda D.
Vargo, Stephen L.
50
Lusch, Robert F.
36
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Ng, Irene
9
Polese, Francesco
9
Grönroos, Christian
8
Koskela-Huotari, Kaisa
8
Löbler, Helge
8
Mele, Cristina
8
Tronvoll, Bård
8
Brodie, Roderick J.
7
Hughes, Tim
7
Saviano, Marialuisa
7
Drengner, Jan
6
Skålén, Per
6
Woratschek, Herbert
6
Böhmann, Tilo
5
Frow, Pennie
5
Helkkula, Anu
5
Hilton, Toni
5
Horbel, Chris
5
Osborne, Stephen P.
5
Wieland, Heiko
5
Aitken, Robert
4
Arnould, Eric J.
4
Barrutia, José M.
4
Colurcio, Maria
4
Corsaro, Daniela
4
Dahl, Andrew J.
4
Gummerus, Johanna
4
Gummesson, Evert
4
Hunt, Shelby D.
4
Jaakkola, Elina
4
Jonas, Julia M.
4
Kaartemo, Valtteri
4
Karpen, Ingo O.
4
Kohtamäki, Marko
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Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
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ECONIS (ZBW)
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1
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
2
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
3
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
4
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
5
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
6
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Saved in:
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