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~person:"Homburg, Christian"
~person:"Ireland, R. Duane"
~person:"Proctor, Tony"
~subject:"Kanada"
~subject:"Marketing"
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Kanada
Marketing
Strategisches Management
77
Strategic management
54
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Theorie
15
Theory
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12
Marketingmanagement
12
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10
Wettbewerbsstrategie
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United States
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Strategische Allianz
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Marketingtheorie
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Competition
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Firm performance
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Market entry
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Markteintritt
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Mexico
4
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4
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4
Unternehmensgründung
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Welt
4
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Homburg, Christian
Ireland, R. Duane
Proctor, Tony
Baldwin, John R.
26
Kotler, Philip
21
Meffert, Heribert
18
Aaker, David A.
15
Cravens, David W.
15
Tomczak, Torsten
15
Fritz, Wolfgang
14
Bruhn, Manfred
13
Piercy, Nigel
13
Kerin, Roger A.
10
Baker, Michael John
9
Benkenstein, Martin
9
Kuß, Alfred
9
Lambin, Jean-Jacques
9
Sabel, Hermann
9
Weiser, Christoph
9
Wiedmann, Klaus-Peter
9
Andreasen, Alan R.
8
Dichtl, Erwin
8
Diez, Willi
8
McDonald, Malcolm
8
Peterson, Robert A.
8
Schaper, Thorsten
8
Kollmann, Tobias
7
Krohmer, Harley
7
Oelsnitz, Dietrich von der
7
Rugman, Alan M.
7
Backhaus, Klaus
6
Day, George S.
6
Gorecki, Paul K.
6
Ibrahim, Essam
6
Lang, Ewald
6
Levinson, Jay Conrad
6
Pepels, Werner
6
Vollert, Klaus
6
Ebel, Bernhard
5
Freiling, Jörg
5
Gilligan, Colin
5
Gu, Wulong
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Absolute essentials of business and economics
2
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13
USB Cologne (EcoSocSci)
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1
Absolute essentials of strategic marketing
Proctor, Tony
-
2021
Persistent link: https://www.econbiz.de/10013182249
Saved in:
2
Absolute essentials of strategic marketing
Proctor, Tony
-
2021
Persistent link: https://www.econbiz.de/10012225428
Saved in:
3
Strategic management : cases ; competitiveness and globalization
Hitt, Michael A.
;
Ireland, R. Duane
;
Hoskisson, Robert E.
-
2009
-
8. ed.
Persistent link: https://www.econbiz.de/10003640866
Saved in:
4
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
5
Strategic management : competitiveness and globalization ; [concepts and cases]
Hitt, Michael A.
;
Ireland, R. Duane
;
Hoskisson, Robert E.
-
2005
-
6. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10001833053
Saved in:
6
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
7
Strategic management : competitiveness and globalization
Hitt, Michael A.
;
Ireland, R. Duane
;
Hoskisson, Robert E.
-
2003
-
5. ed
Persistent link: https://www.econbiz.de/10013485275
Saved in:
8
Strategic management : competitiveness and globalization; [concepts and cases]
Hitt, Michael A.
;
Ireland, R. Duane
;
Hoskisson, Robert E.
-
1999
-
3. ed.
Persistent link: https://www.econbiz.de/10013500018
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
10
Strategic marketing : an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
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