Strategic marketing : an introduction
Tony Proctor
| Year of publication: |
2008 ; 2nd ed.
|
|---|---|
| Authors: | Proctor, Tony |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing | Einführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 335 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 317 - 322 |
| ISBN: | 0-415-45817-X ; 0-415-45816-1 ; 978-0-415-45817-7 ; 978-0-415-45816-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003663696