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~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
187
Relationship marketing
187
Konsumentenverhalten
121
Marketingmanagement
98
Theorie
86
Theory
86
Deutschland
85
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82
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80
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59
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53
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43
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43
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38
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37
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36
Success factor
32
Brand image
29
Markenimage
29
Marketingtheorie
28
Physical distribution
25
Brand
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Dienstleistungsqualität
23
Markenartikel
23
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Strategic management
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Marketing theory
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Customer value
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Business-to-business marketing
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19
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100
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40
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93
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106
German
33
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Homburg, Christian
Kawohl, Julian
Sarkar, Abhigyan
Verhoef, Peter C.
Wu, Luorong
Han, Heesup
96
Mattila, Anna S.
80
Phau, Ian
59
Huber, Frank
57
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
46
Jang, Soocheong
46
Hollebeek, Linda D.
42
Gierl, Heribert
41
Khare, Arpita
41
Bruhn, Manfred
39
Walsh, Gianfranco
38
Bang, Nguyen
36
Herrmann, Andreas
36
Swoboda, Bernhard
35
Dwivedi, Yogesh Kumar
33
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Rajagopal
32
Vrontis, Demetris
32
Septianto, Felix
31
Usman, Osly
31
Foxall, Gordon R.
30
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Dawes, John
28
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Rahman, Zillur
28
Wong, IpKin Anthony
28
Diamantopoulos, Adamantios
27
Hanks, Lydia
27
McDonald, Heath
27
Paul, Justin
27
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Erasmus Research Institute of Management
3
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Wissenschaftliche Hochschule für Unternehmensführung
2
Published in...
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International journal of hospitality management
13
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Die Betriebswirtschaft : DBW
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Gabler Research
2
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of retailing
2
Journal of service management
2
Journal of service research : JSR
2
Management Know-how
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Cornell hospitality quarterly : CQ
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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Source
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ECONIS (ZBW)
128
USB Cologne (EcoSocSci)
9
USB Cologne (business full texts)
2
Other ZBW resources
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Hospitality aesthetic labor
management
: consumers' and prospective employees' perspectives of hospitality brands
Wu, Luorong
;
King, Ceridwyn A.
;
Lu, Lu
;
Guchait, Priyanko
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241859
Saved in:
3
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
4
Brand
management
in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
5
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
A double whammy effect of ethnicity and gender on consumer responses to
management
level service failures
Wu, Luorong
;
Han, Rachel
;
Mattila, Anna S.
- In:
Journal of service management
27
(
2016
)
3
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011583559
Saved in:
7
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
9
Market-oriented
management
: a systems-based perspective
Becker, Jan
;
Homburg, Christian
-
1999
Persistent link: https://www.econbiz.de/10004592383
Saved in:
10
"Symbolisches
Management
" als Schlüssel zur Marktorientierung : neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
-
1999
Persistent link: https://www.econbiz.de/10004551111
Saved in:
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