//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~person:"Leek, Sheena"
~person:"Rudolph, Bettina"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~subject:"Verkaufspersonal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Europe
Procurement
Theorie
Verkaufspersonal
B-to-B-Marketing
20
Business-to-business marketing
20
Lieferantenmanagement
9
Supplier relationship management
9
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
business-to-business marketing
5
Beziehungsmarketing
4
Firm performance
4
Relationship marketing
4
Theory
4
Unternehmenserfolg
4
Brand
3
Brand image
3
Bundling strategy
3
Leistungsbündel
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Selling
3
Verkauf
3
Befragung
2
Causality analysis
2
Economics of information
2
Erfolgsfaktor
2
Estimation
2
Informationsökonomik
2
Interview
2
Kausalanalyse
2
Preismanagement
2
Preispolitik
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
7
German
6
Author
All
Homburg, Christian
Leek, Sheena
Rudolph, Bettina
Backhaus, Klaus
21
Kleinaltenkamp, Michael
19
Baumgarth, Carsten
9
Schmitz, Christian
9
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Adamson, Brent
7
Christodoulides, George
7
Agnihotri, Raj
6
Ahearne, Michael
6
Terho, Harri
6
Albers, Sönke
5
Binckebanck, Lars
5
Dixon, Matthew
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Lilien, Gary L.
5
Otero-Neira, Carmen
5
Plinke, Wulff
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Sharma, Arun
5
Alavi, Sascha
4
Badrinarayanan, Vishag
4
Burmann, Christoph
4
Bush, Alan J.
4
Dingus, Rebecca
4
Donthu, Naveen
4
Fließ, Sabine
4
Hughes, Douglas E.
4
Høgevold, Nils
4
Jacob, Frank
4
Johnson, Jeff S.
4
Johnston, Wesley J.
4
Keller, Kevin Lane
4
Kliche, Mario
4
Martin, Jennifer S.
4
Nolte, Philipp Johannes
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
The marketing book
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
3
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
4
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
5
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
6
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
7
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
8
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
9
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
10
Business-to-business marketing: organizational buying behaviour, relationships and networks
Turnbull, Peter W.
;
Leek, Sheena
- In:
The marketing book
,
(pp. 142-170)
.
2003
Persistent link: https://www.econbiz.de/10001725140
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->