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~person:"Homburg, Christian"
~person:"Ryals, Lynette"
~subject:"Marketing management"
~subject:"Rentabilität"
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Marketing management
Rentabilität
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Homburg, Christian
Ryals, Lynette
Droll, Mathias
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Shi, Linda Hui
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
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2
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
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