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~person:"Homburg, Christian"
~person:"Woodside, Arch G."
~type_genre:"Book section"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
6
Business-to-business marketing
6
Theorie
3
Theory
3
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
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Homburg, Christian
Woodside, Arch G.
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
7
Pepels, Werner
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
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Johnston, Wesley J.
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4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
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Freiling, Jörg
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Geiger, Ingmar
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Höft, Uwe
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Ivens, Björn Sven
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Jacob, Frank
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Keller, Kevin Lane
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
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Chandler, Jennifer D.
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2
Eckhardt, Thordis
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Esch, Franz-Rudolf
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Farrés, Rafael
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Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
6
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1
A primer to the general theory of behavioral strategies in
business-to-business
marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
2
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
3
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
4
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
5
Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 237-264)
.
1998
Persistent link: https://www.econbiz.de/10001299878
Saved in:
6
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
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