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~person:"Homburg, Christian"
~subject:"Absatz"
~subject:"Consumer behaviour"
~type:"article"
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Absatz
Consumer behaviour
Salespeople
11
Verkaufspersonal
11
Beziehungsmarketing
6
Erfolgsfaktor
6
Physical distribution
6
Relationship marketing
6
Selling
6
Success factor
6
Verkauf
6
Vertrieb
6
Deutschland
5
Germany
5
Innovation
5
Marketing
5
Marketing management
4
Marketingmanagement
4
Sales
4
B-to-B-Marketing
3
Business-to-business marketing
3
Innovation management
3
Innovationsmanagement
3
New product development
3
Produktentwicklung
3
business-to-business marketing
3
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Leistungsanreiz
2
Lieferantenmanagement
2
Perception
2
Performance incentive
2
Performance measurement
2
Performance-Messung
2
Supplier relationship management
2
Theorie
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Theory
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Wahrnehmung
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Homburg, Christian
Gustafsson, Anders
8
Wieseke, Jan
8
Fildes, Robert
7
Gierl, Heribert
7
Mattila, Anna S.
7
Miao, Li
7
Rajagopal
7
Steiner, Winfried J.
7
Voorhees, Clay M.
7
Alavi, Sascha
6
Assimakopoulos, V.
6
Gedenk, Karen
6
Grewal, Dhruv
6
Kukar-Kinney, Monika
6
Makridakis, Spyros G.
6
Spiliotis, Evangelos
6
Agnihotri, Raj
5
Albers, Sönke
5
Barone, Michael J.
5
Calantone, Roger J.
5
Chaker, Nawar N.
5
Franses, Philip Hans
5
Friend, Scott B.
5
Gázquez-Abad, Juan Carlos
5
Herrmann, Andreas
5
Hochstein, Bryan
5
Mentzer, John T.
5
Monroe, Kent B.
5
Natter, Martin
5
Neslin, Scott A.
5
Noble, Stephanie M.
5
Paesbrugghe, Bert
5
Pauwels, Koen
5
Rapp, Adam
5
Rippé, Cindy B.
5
Xia, Lan
5
Aspara, Jaakko
4
Bagozzi, Richard P.
4
Barnes, Donald C.
4
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
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1
Virtual reality in new product development : insights from prelaunch
sales
forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Configurations of marketing and
sales
: a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
5
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
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