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~person:"Homburg, Christian"
~subject:"Brand image"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
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Search: subject:"Business-to-business marketing"
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Brand image
Lieferantenmanagement
Theorie
Business-to-business marketing
18
B-to-B-Marketing
17
Supplier relationship management
8
Business-to-Business-Marketing
7
Deutschland
6
Germany
6
business-to-business marketing
5
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Theory
4
Unternehmenserfolg
4
Bundling strategy
3
Leistungsbündel
3
Preispolitik
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
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Befragung
2
Brand
2
Causality analysis
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Economics of information
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Erfolgsfaktor
2
Estimation
2
Informationsökonomik
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Interview
2
Kausalanalyse
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Markenartikel
2
Markenimage
2
Preismanagement
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3
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German
6
English
6
Author
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Homburg, Christian
Kleinaltenkamp, Michael
25
Svensson, Göran
19
Backhaus, Klaus
17
Ulaga, Wolfgang
12
Naudé, Peter
11
Johnston, Wesley J.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Jacob, Frank
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Sridhar, Shrihari
8
Christodoulides, George
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Andersen, Poul Houman
6
Brennan, Ross
6
Ehret, Michael
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Lilien, Gary L.
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Albers, Sönke
5
Barnes, Bradley R.
5
Brown, Brian P.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
Gil Saura, Irene
5
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of marketing
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
12
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1
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10
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12
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
5
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
6
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
7
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
8
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
9
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
10
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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