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~person:"Homburg, Christian"
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Search: subject:"branding"
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Brand management
11
Markenführung
11
Brand image
5
Markenimage
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Deutschland
2
Germany
2
Markenpolitik
2
Beziehungsmarketing
1
Brand
1
Brand experience
1
Brand extension
1
Competitive strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer journey
1
Economics of information
1
Effective customer journey design
1
Erfolgsfaktor
1
Firm performance
1
Firm value
1
Firm-hosted online brand communities
1
Human capital
1
Humankapital
1
Immaterielle Werte
1
Industrieprodukt
1
Informationsökonomik
1
Innovation
1
Intangible assets
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Integriertes Management
1
Markenartikel
1
Markentransfer
1
Market research
1
Marktforschung
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New product development
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New product success
1
Product and brand management
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Article
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Language
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German
7
English
5
Author
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Homburg, Christian
Esch, Franz-Rudolf
141
Burmann, Christoph
128
Baumgarth, Carsten
92
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
58
Balmer, John M. T.
56
Ahlert, Dieter
49
Merrilees, Bill
49
De Chernatony, Leslie
46
Foroudi, Pantea
41
Bang, Nguyen
40
Kernstock, Joachim
39
Loureiro, Sandra Maria Correia
39
Bauer, Hans H.
38
Phau, Ian
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Gupta, Suraksha
33
Iglesias, Oriol
33
Sattler, Henrik
33
Uggla, Henrik
33
Herrmann, Andreas
31
Christodoulides, George
29
Guzman, Francisco
29
Strebinger, Andreas
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Vrontis, Demetris
28
Völckner, Franziska
28
Brexendorf, Tim Oliver
27
King, Ceridwyn
27
Ko, Eunju
27
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Journal of the Academy of Marketing Science
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Management Know-how
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Strategic management journal
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
3
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
4
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
5
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
6
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
7
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
8
Horizontalisierung
Homburg, Christian
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 137-152)
.
2007
Persistent link: https://www.econbiz.de/10003640897
Saved in:
9
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
10
Branding
Excellence : Wegweiser für professionelles Markenmanagement
Homburg, Christian
;
Richter, Markus
-
2003
Persistent link: https://www.econbiz.de/10013430872
Saved in:
1
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