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~person:"Horbel, Chris"
~person:"Jonas, Julia M."
~person:"Kohtamäki, Marko"
~person:"Saviano, Marialuisa"
~person:"Vargo, Stephen L."
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Search: subject_exact:"S-d logic"
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Service-Dominant Logic
69
Service-dominant logic
69
Marketing theory
26
Marketingtheorie
26
Betriebliche Wertschöpfung
22
Value creation
22
Beziehungsmarketing
14
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14
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service-dominant logic
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69
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Horbel, Chris
Jonas, Julia M.
Kohtamäki, Marko
Saviano, Marialuisa
Vargo, Stephen L.
Lusch, Robert F.
36
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Ng, Irene
9
Polese, Francesco
9
Grönroos, Christian
8
Koskela-Huotari, Kaisa
8
Löbler, Helge
8
Mele, Cristina
8
Tronvoll, Bård
8
Brodie, Roderick J.
7
Hughes, Tim
7
Drengner, Jan
6
Hollebeek, Linda D.
6
Skålén, Per
6
Woratschek, Herbert
6
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5
Frow, Pennie
5
Helkkula, Anu
5
Hilton, Toni
5
Osborne, Stephen P.
5
Wieland, Heiko
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4
Arnould, Eric J.
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Barrutia, José M.
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4
Dahl, Andrew J.
4
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4
Gummesson, Evert
4
Hunt, Shelby D.
4
Jaakkola, Elina
4
Kaartemo, Valtteri
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Major theoretical debates and contemporary issues in marketing theory
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
70
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1
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
2
Advancing service-dominant logic with systems thinking
Jaakkola, Elina
;
Kaartemo, Valtteri
;
Siltaloppi, Jaakko
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014551393
Saved in:
3
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
6
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
7
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
8
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
9
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
10
The SAGE handbook of service-dominant logic
Vargo, Stephen L.
(
ed.
);
Lusch, Robert F.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012040756
Saved in:
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