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~person:"Howard, John A."
~subject:"Marktforschung"
~subject:"Naresh K. Malhotra"
~subject:"Welt"
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Marktforschung
Naresh K. Malhotra
Welt
Consumer behaviour
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Howard, John A.
Sheth, Jagdish N.
42
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
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The Wiley marketing series
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ECONIS (ZBW)
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The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
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A theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
- In:
Rivista internazionale di scienze economiche e …
15
(
1968
)
6
,
pp. 589-618
Persistent link: https://www.econbiz.de/10002975827
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