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~person:"Hsu, Pi-fang"
~person:"Koh, Lenny"
~person:"Lee, Amy H. I."
~subject:"AHP approach"
~subject:"Markenimage"
~type:"article"
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AHP approach
Markenimage
AHP-Verfahren
4
Delphi technique
4
Delphi-Methode
4
Beziehungsmarketing
2
Multi-criteria analysis
2
Multikriterielle Entscheidungsanalyse
2
Relationship marketing
2
Taiwan
2
Brand image
1
Brand management
1
China
1
Conglomerate
1
Empirical method
1
Empirische Methode
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Gesundheitstourismus
1
Health tourism
1
Industrie
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kaufentscheidung
1
Knowledge management
1
Konglomerat
1
Lieferantenmanagement
1
Manufacturing industries
1
Markenführung
1
Mass Customization
1
Mass customization
1
Optoelectronics industry
1
Optoelektronik-Industrie
1
Purchase decision
1
Supplier relationship management
1
Technologietransfer
1
Technology transfer
1
Tourism industry
1
Tourismuswirtschaft
1
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4
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Hsu, Pi-fang
Koh, Lenny
Lee, Amy H. I.
Adam, Muhammad
1
Ceren, Altuntaş Vural
1
Chen, Hsing Hung
1
Dens, Nathalie
1
Deveci, Durmuş Ali
1
Dietrich, Daniel
1
Egermann, Hauke
1
Faisal
1
Gu, Bin
1
Göçer, Aysu
1
Hallikas, Jukka
1
Herzog, Martin
1
Ikramuddin
1
Kar, Arpan Kumar
1
Kayakutlu, Gülgün
1
Kolouchová, Daniela
1
Konečný, Martin
1
Lan, Kuo-yu
1
Lepa, Steffen
1
Lin, Fang-lei
1
Luo, Xueming
1
Pelsmacker, Patrick de
1
Phang, Chee Wei
1
Pynnönen, Mikko
1
Ranaweera, Achini Tharaka
1
Russell, Cristel Antonia
1
Santoso, Singgih
1
Schoenrock, Andreas
1
Sofyan, Hizir
1
Steffens, Jochen
1
Tong, Yunhuan
1
Tsai, Cheng-Lun
1
Tsai, Chia-wen
1
Verhellen, Yann
1
Wasala, Kamal
1
Wu, Huei-Jin
1
Wu, Ji-Tsung Ben
1
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Asia Pacific journal of marketing and logistics
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of management and decision making : IJMDM
1
International journal of management and network economics : IJMNE
1
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ECONIS (ZBW)
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1
Strategic management
of
new products development at technological conglomerate network using
expert
support systems
Chen, Hsing Hung
;
Lee, Amy H. I.
;
Tong, Yunhuan
- In:
International journal of management and decision making …
9
(
2008
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10003615892
Saved in:
2
Selecting the optimal vendor
of
customer relationship management system for medical tourism industry using Delphi and AHP
Hsu, Pi-fang
;
Lan, Kuo-yu
;
Tsai, Chia-wen
- In:
International journal of enterprise information systems …
9
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009763915
Saved in:
3
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
Saved in:
4
An analytical framework for improving the strategical impact
of
customer collaboration in innovation
Kayakutlu, Gülgün
;
Koh, Lenny
- In:
International journal of management and network …
1
(
2008/09
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10003774807
Saved in:
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