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~person:"Hsu, Yen"
~subject:"Consumer behaviour"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"Produktlebenszyklus"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Consumer behaviour
Product design
Produktdifferenzierung
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Produktgestaltung
5
Marketing management
4
Marketingmanagement
4
Innovation management
3
Innovationsmanagement
3
New product development
3
Produktentwicklung
3
Strategic management
3
Strategisches Management
3
Electronics industry
2
Elektronikindustrie
2
Innovation
2
Taiwan
2
design strategy
2
Co-creation
1
Consumer electronics industry
1
Customer integration
1
Design strategy
1
ICT industry
1
IKT-Sektor
1
Industrial research
1
Industrieforschung
1
Innovation strategy
1
Kundenintegration
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Marketing strategy
1
NPD performance
1
New product development (NPD) performance
1
Unterhaltungselektronik-Industrie
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Value cocreation strategy (VCS)
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consumer electronics industry
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design characteristics
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innovation
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Hsu, Yen
Herrmann, Andreas
16
Dell'Era, Claudio
13
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Orth, Ulrich R.
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Kumar, Minu
5
Lin, Jun
5
Moreau, C. Page
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
4
Chowdary, Boppana V.
4
Dolgui, Alexandre
4
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International journal of innovation management
2
The journal of business & industrial marketing
2
International journal of business and systems research
1
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ECONIS (ZBW)
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1
Organizational innovation, design and NPD performance : the role of co-creation strategy
Hsu, Yen
- In:
International journal of innovation management
21
(
2017
)
4
,
pp. 1750033-1-19
Persistent link: https://www.econbiz.de/10011672994
Saved in:
2
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
3
Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Hsu, Yen
- In:
International journal of business and systems research
7
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010253011
Saved in:
4
Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
Saved in:
5
Innovative product design approaches for implementing marketing strategy : the linkage
Hsu, Yen
- In:
International journal of innovation management
15
(
2011
)
4
,
pp. 837-868
Persistent link: https://www.econbiz.de/10009271422
Saved in:
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