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~person:"Huang, Ming-Hui"
~person:"Mikolon, Sven"
~source:"econis"
~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Beziehungsmarketing
6
Dienstleistungsmarketing
6
Relationship marketing
6
Service industry
6
Services marketing
6
Dienstleistungsqualität
5
Service quality
5
Dienstleistung
4
Services
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand growth
2
Brand management
2
Customer satisfaction
2
Dynamic multivariate panel model
2
Kundenzufriedenheit
2
Markenführung
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Adaptive personalization
1
Automated technology
1
Automation
1
Automatisierung
1
Beschwerdemanagement
1
Cognition
1
Cognitive technology
1
Complaint management
1
Customer inoculation
1
Customer relationships
1
Customer service
1
Emotion
1
Emotional technology
1
Kognition
1
Kundenservice
1
Lieferantenmanagement
1
Personalization
1
Salespeople
1
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English
6
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Huang, Ming-Hui
Mikolon, Sven
Bruhn, Manfred
5
Corsten, Hans
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Khan, Kalim
3
Kumar, Raj
3
Lovelock, Christopher H.
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Wirtz, Jochen
3
Ahlert, Dieter
2
Akaka, Melissa Archpru
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
De Chernatony, Leslie
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Grönroos, Christian
2
Gummesson, Evert
2
Han, Spring H.
2
Horan, Gillian
2
Jaakkola, Elina
2
Kandampully, Jay
2
Kaynak, Erdener
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Kröger, Sonja
2
Lee, Jungwoo
2
McDonald, Malcolm
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of the Academy of Marketing Science
2
Journal of service research
1
Journal of service research : JSR
1
Source
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ECONIS (ZBW)
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
5
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
6
Don't try harder : using customer inoculation to build resistance against service failures
Mikolon, Sven
;
Quaiser, Benjamin
;
Wieseke, Jan
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10011306301
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