Technology-driven service strategy
Year of publication: |
November 2017
|
---|---|
Authors: | Huang, Ming-Hui ; Rust, Roland T. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 906-924
|
Subject: | Service | Strategic service marketing | Relationship marketing | Standardization | Personalization | Transactions | Customer relationships | Automated technology | Cognitive technology | Emotional technology | Servitization | Adaptive personalization | Beziehungsmarketing | Emotion | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Kognition | Cognition | Lieferantenmanagement | Supplier relationship management | Technischer Fortschritt | Technological change | Standardisierung | Automatisierung | Automation |
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