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~person:"Huang, Ming-Hui"
~subject:"Beziehungsmarketing"
~subject:"Brand growth"
~subject:"Dynamic multivariate panel model"
~subject:"Markenführung"
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Beziehungsmarketing
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Dynamic multivariate panel model
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Huang, Ming-Hui
Bruhn, Manfred
12
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8
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8
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6
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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