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~person:"Huang, Ming-Hui"
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Beziehungsmarketing
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Dienstleistungsmarketing
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Dienstleistungssektor
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Relationship marketing
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Service industry
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Services marketing
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Automation
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Huang, Ming-Hui
Bruhn, Manfred
47
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
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Woratschek, Herbert
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Lusch, Robert F.
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Vargo, Stephen L.
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Hadwich, Karsten
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Wirtz, Jochen
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Benkenstein, Martin
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Fließ, Sabine
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Baron, Steve
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Bauer, Hans H.
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Roth, Stefan
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Ahlert, Dieter
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Corsten, Hans
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Engelhardt, Werner Hans
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Freiling, Jörg
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Hogreve, Jens
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Müller, Wolfgang
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Berry, Leonard L.
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Bitner, Mary Jo
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Furrer, Olivier
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Gouthier, Matthias
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Lovelock, Christopher H.
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Reckenfelderbäumer, Martin
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Rust, Roland T.
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Schmitz, Gertrud
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Zeithaml, Valarie A.
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Edvardsson, Bo
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Finsterwalder, Jörg
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Fisk, Raymond P.
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Gremler, Dwayne D.
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Gummesson, Evert
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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