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~person:"Huber, Frank"
~person:"Hultink, Erik J."
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Marktforschung"
~subject:"Strategisches Management"
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Huber, Frank
Hultink, Erik J.
Pepels, Werner
8
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7
Albers, Sönke
5
Görg, Holger
5
Kneller, Richard
5
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4
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2
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2
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2
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2
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Customer retention in the automotive industry : quality, satisfaction and loyalty
2
ERIM report series research in management
1
Journal of the Academy of Marketing Science
1
Reihe: Marketing : MAR
1
Zeitschrift für Verkehrswissenschaft : ZfV
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ECONIS (ZBW)
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1
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003415077
Saved in:
2
Erfolgsfaktoren und Rückwirkungseffekte von Limited Editions : eine empirische Analyse im FMCG-Markt
Huber, Frank
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009560131
Saved in:
3
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
4
Ein Ansatz zur werteorientierten Markenpositionierung am Beispiel von Mobilitätsmarken
Herrmann, Andreas
;
Hoffmann, Nicole
;
Huber, Frank
- In:
Zeitschrift für Verkehrswissenschaft : ZfV
75
(
2004
)
2
,
pp. 81-109
Persistent link: https://www.econbiz.de/10002188242
Saved in:
5
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
6
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
7
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
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