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~person:"Huber, Frank"
~person:"Japutra, Arnold"
~person:"Sreejesh, S."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Product image"
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Brand image
51
Markenimage
51
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
38
Markenführung
38
Beziehungsmarketing
25
Relationship marketing
25
Brand
23
Markenartikel
23
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8
Computerspiel
8
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8
Kundenzufriedenheit
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6
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Destinationsmanagement
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Aufsatz in Zeitschrift
Conference proceedings
Graue Literatur
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8
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English
38
German
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Huber, Frank
Japutra, Arnold
Sreejesh, S.
Burmann, Christoph
41
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Keller, Kevin Lane
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Bauer, Hans H.
16
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Gupta, Suraksha
15
Paul, Justin
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
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Center of Market Oriented Product and Production Management
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Journal of business research : JBR
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Journal of retailing and consumer services
4
Journal of strategic marketing
3
European journal of marketing
2
International journal of hospitality management
2
Journal of business economics : JBE
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Die Betriebswirtschaft : DBW
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International marketing review
1
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The marketing review
1
Theoretical economics letters
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
51
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
10
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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