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~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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B-to-B-Marketing
Brand management
Market research
Theorie
82
Theory
82
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75
Germany
75
Marktforschung
75
Marketing
68
Beziehungsmarketing
65
Relationship marketing
64
Consumer behaviour
59
Konsumentenverhalten
58
Markenführung
46
Marketingtheorie
38
Marketing theory
36
Markenpolitik
33
Marketing management
28
Marketingmanagement
28
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27
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22
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22
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20
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20
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19
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18
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18
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18
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14
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12
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12
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Language
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English
76
German
48
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All
Huber, Frank
Malhotra, Naresh K.
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
86
Melewar, T. C.
74
Keller, Kevin Lane
57
Bauer, Hans H.
53
Homburg, Christian
52
Herrmann, Andreas
51
Kleinaltenkamp, Michael
51
Meffert, Heribert
50
Wiedmann, Klaus-Peter
50
Ahlert, Dieter
49
Bruhn, Manfred
47
Backhaus, Klaus
46
Balmer, John M. T.
46
De Chernatony, Leslie
41
Bang, Nguyen
40
Kumar, V.
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Sattler, Henrik
38
Pepels, Werner
37
Phau, Ian
37
Diamantopoulos, Adamantios
35
Decker, Reinhold
34
Foroudi, Pantea
34
Fournier, Susan
33
Romaniuk, Jenni
32
Uggla, Henrik
32
Wildner, Raimund
32
Hruschka, Harald
31
Pitt, Leyland F.
31
Woodside, Arch G.
31
Christodoulides, George
30
Gupta, Suraksha
30
MacInnis, Deborah J.
30
Ind, Nicholas
29
Ko, Eunju
29
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Center of Market Oriented Product and Production Management
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Springer Fachmedien Wiesbaden
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Review of marketing research
11
Reihe: Marketing : MAR
8
SAGE library in marketing
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
SpringerLink / Bücher
5
Gabler Edition Wissenschaft
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of automotive technology and management : IJATM
1
International marketing review
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing Intelligence & Planning
1
Marketing theory
1
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ECONIS (ZBW)
122
Other ZBW resources
1
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11
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
12
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
13
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
14
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
15
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
16
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
17
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
18
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
19
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
20
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
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