Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Year of publication: |
2007
|
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Authors: | Malhotra, Naresh K. ; Peterson, Mark A. ; Uslay, Can |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 33-66
|
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie | Theory |
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