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~person:"Hudetz, Kai"
~person:"Morschett, Dirk"
~person:"Schramm-Klein, Hanna"
~person:"Wagner, Gerhard"
~subject:"Innovation adoption"
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Innovation adoption
Einzelhandel
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Retail trade
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Hudetz, Kai
Morschett, Dirk
Schramm-Klein, Hanna
Wagner, Gerhard
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Marketing : ZFP ; journal of research and management
3
International journal of retail and distribution management
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Aspects driving customers' intention to use automated purchasing processes
Selter, Jan-Lukas
;
Fota, Anne
;
Wagner, Katja
; …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1158-1173
Persistent link: https://www.econbiz.de/10014484075
Saved in:
2
Reducing COVID-19 infection risks in retail stores through mobile payments : investigating the determinants of in-store proximity m-payment usage
Wagner, Gerhard
;
Steinmann, Sascha
;
Hälsig, Frank
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012600953
Saved in:
3
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
4
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
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