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~person:"Hudetz, Kai"
~person:"Morschett, Dirk"
~person:"Schramm-Klein, Hanna"
~subject:"Innovation adoption"
~subject:"Store brand"
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Innovation adoption
Store brand
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Hudetz, Kai
Morschett, Dirk
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Marketing : ZFP ; journal of research and management
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Gabler Edition Wissenschaft
1
International journal of retail and distribution management
1
Strategic management : a European approach
1
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ECONIS (ZBW)
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1
Aspects driving customers' intention to use automated purchasing processes
Selter, Jan-Lukas
;
Fota, Anne
;
Wagner, Katja
; …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1158-1173
Persistent link: https://www.econbiz.de/10014484075
Saved in:
2
Reducing COVID-19 infection risks in retail stores through mobile payments : investigating the determinants of in-store proximity m-payment usage
Wagner, Gerhard
;
Steinmann, Sascha
;
Hälsig, Frank
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012600953
Saved in:
3
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
4
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
5
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
6
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
7
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
8
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
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