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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Ratten, Vanessa"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"Computerized method"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Computerized method
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Relationship marketing
E-commerce
11
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9
Deutschland
8
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8
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7
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7
Online-Marketing
7
Internet
6
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6
Online-Handel
6
relationship marketing
6
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5
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5
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Hudetz, Kai
Quach, Sara
Ratten, Vanessa
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Bauer, Hans H.
5
Dölling, Steffen
5
Heinemann, Gerrit
5
Möhlenbruch, Dirk
5
Ozuem, Wilson
5
Silberer, Günter
5
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4
Marx Gómez, Jorge Carlos
4
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4
Michelis, Daniel
4
Ritschel, Falk
4
Wirtz, Bernd W.
4
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3
Diehl, Sandra
3
Diller, Hermann
3
Fassott, Georg
3
Fleisch, Elgar
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Georgi, Dominik
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Greve, Goetz
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Joia, Luiz Antonio
3
Keuper, Frank
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Link, Jörg
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3
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Zanger, Cornelia
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2
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2
Alarcón-del-Amo, María-del-Carmen
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Developing digital marketing : relationship perspectives
5
Transforming relationship marketing : strategies and business models in the digital age
2
Covid-19, technology and marketing : moving forward and the new normal
1
E-Commerce im Handel : Status quo und Perspektiven
1
Evolving and emerging issues in marketing strategy
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
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ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
5
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
6
The importance of e-commerce and customer relationships in times of COVID-19 pandemic
Oliveira, Margarida
;
Tavares, Fernando A. de Oliveira
; …
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 33-58)
.
2021
Persistent link: https://www.econbiz.de/10012605446
Saved in:
7
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
8
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
9
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
10
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
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