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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Einzelhandel
Marketingmanagement
E-commerce
30
Electronic Commerce
30
Deutschland
20
Germany
20
Beziehungsmarketing
18
Internet
18
Relationship marketing
18
Consumer behaviour
17
Konsumentenverhalten
17
Online retailing
15
Online-Handel
15
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Retail trade
8
Marketing management
7
Customer satisfaction
5
Dienstleistungsqualität
5
Distribution channel
5
KMU
5
Kundenzufriedenheit
5
SME
5
Service quality
5
Vertriebsweg
5
Digitale Dienste
4
Großhandel
4
Lieferantenmanagement
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Supplier relationship management
4
Web-based service
4
Wholesale trade
4
Handelsmarketing
3
Multichannel strategy
3
Multikanalvertrieb
3
Retail marketing
3
Telecommunications industry
3
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3
relationship marketing
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English
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Hudetz, Kai
Quach, Sara
Varadarajan, P. Rajan
Yan, Ruiliang
14
Pauwels, Koen
10
Cheng, T. C. E.
8
Gallino, Santiago
8
Li, Gang
8
Brengman, Malaika
7
Grewal, Dhruv
7
Ko, Eunju
7
Kumar, Vikas
7
Ozuem, Wilson
7
Schramm-Klein, Hanna
7
Carlson, Jamie
6
Fisher, Marshall L.
6
Frasquet Deltoro, Marta
6
Karjaluoto, Heikki
6
Ruyter, Ko de
6
Sajad Rezaei
6
Spann, Martin
6
Vrechopoulos, Adam
6
Wagner, Gerhard
6
Breugelmans, Els
5
Chen, Jianqing
5
Choi, Jeonghye
5
Gao, Fei
5
Haenlein, Michael
5
Kumar, Subodha
5
Madlberger, Maria
5
Mollá Descals, Alejandro
5
Moreno, Antonio
5
Pei, Zhi
5
Rabinovich, Elliot
5
Raghunathan, Srinivasan
5
Román, Sergio
5
Roy, Sanjit
5
Sands, Sean
5
Steinmann, Sascha
5
Tayi, Giri Kumar
5
Thaichon, Park
5
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Asia Pacific journal of marketing and logistics
1
E-Commerce im Handel : Status quo und Perspektiven
1
Evolving and emerging issues in marketing strategy
1
Journal of retailing and consumer services
1
Major theoretical debates and contemporary issues in marketing theory
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
1
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ECONIS (ZBW)
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
6
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
7
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
8
Kundenbindung über das
Internet
: empirische Ergebnisse zu ausgewählten Kundenbindungsinstrumenten
Wilke, Kai
;
Hudetz, Kai
- In:
Handel im Fokus : aus dem Instituts für …
56
(
2004
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001970764
Saved in:
9
Elektronische Marktplätze - Chancen und Risiken
Hudetz, Kai
- In:
Mitteilungen des Instituts für Handelsforschung an der …
53
(
2001
)
5
,
pp. 73-80
Persistent link: https://www.econbiz.de/10001649508
Saved in:
10
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
1
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