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~person:"Hultink, Erik J."
~subject:"Announcement effect"
~subject:"Markenartikel"
~subject:"USA"
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Announcement effect
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Hultink, Erik J.
Calantone, Roger J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of innovation management : EJIM
1
The PDMA handbook of new product development
1
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ECONIS (ZBW)
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
Saved in:
2
Developing intelligent products
Rijsdijk, Serge A.
;
Hultink, Erik J.
- In:
The PDMA handbook of new product development
,
(pp. 297-309)
.
2013
Persistent link: https://www.econbiz.de/10009710748
Saved in:
3
Special issue on branding and new product development
Hultink, Erik J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003937122
Saved in:
4
From the special issue guest editor : special issue on branding and new product development
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10003937932
Saved in:
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