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~person:"Hunt, Shelby D."
~person:"Song, Michael"
~subject:"Marketing theory"
~subject:"USA"
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Search: subject_exact:"Ressourcenorientierte Theorie"
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Marketing theory
USA
Resource-based view
23
Ressourcenorientierter Ansatz
23
Competitive advantage
12
Wettbewerbsvorteil
12
Marketingtheorie
6
Strategic management
6
Strategisches Management
6
Dynamic capabilities
5
Dynamische Kompetenzen
5
Firm performance
5
Unternehmenserfolg
5
United States
4
Capability approach
3
Capability-Ansatz
3
New product development
3
Produktentwicklung
3
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2
Competitive strategy
2
Information technology
2
Information technology capability
2
Informationstechnik
2
Investition
2
Investment
2
Lieferantenmanagement
2
Lieferkette
2
Marketing management
2
Marketingmanagement
2
Nachhaltigkeit
2
Performance measurement
2
Performance-Messung
2
Productivity
2
Produktivität
2
Supplier relationship management
2
Supply chain
2
Sustainability
2
Unternehmensgründung
2
Wettbewerbsstrategie
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Hunt, Shelby D.
Song, Michael
Hitt, Michael A.
4
Lin, Haiying
3
Runyan, Rodney C.
3
Smith, Alan D.
3
Arend, Richard J.
2
Barney, Jay B.
2
Bloodgood, James M.
2
Bosch, Frans A. J. van den
2
Bromiley, Philip
2
Busenitz, Lowell W.
2
Chang, Erick P. C.
2
Chen, Jing
2
Chrisman, James J.
2
Chua, Jess H.
2
Colton, Deborah A.
2
Colwell, Ken
2
Combs, James G.
2
De Carolis, Donna Marie
2
Dobrzykowski, David D.
2
Dunford, Benjamin B.
2
Enz, Cathy A.
2
Freiling, Jörg
2
Gschwandtner, Adelina
2
Hilton, Toni
2
Hughes, Tim
2
Jitpaiboon, Thawatchai
2
Kellermanns, Franz W.
2
Latham, Scott F.
2
O'Cass, Aron
2
Ployhart, Robert E.
2
Rai, Arun
2
Rau, Devaki
2
Sanchez, Ron
2
Sheth, Jagdish N.
2
Sirmon, David G.
2
Snell, Scott A.
2
Stolper, Markus
2
Tang, Xinlin
2
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AMS review : official publication of the Academy of Marketing Science
3
Legends in marketing
2
IEEE transactions on engineering management : EM
1
Journal of historical research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
Saved in:
2
Does strategic planning enhance or impede innovation and firm performance?
Song, Michael
;
Im, Subin
;
Bij, Hans van der
;
Song, Lisa Z.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 503-520
Persistent link: https://www.econbiz.de/10009160936
Saved in:
3
The impact of technology transfer office characteristics on university invention disclosure
Xu, Zibin
;
Parry, Mark E.
;
Song, Michael
- In:
IEEE transactions on engineering management : EM
58
(
2011
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10009007574
Saved in:
4
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
Saved in:
5
Resource-advantage theory : the development period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937567
Saved in:
6
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
Saved in:
7
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
Saved in:
8
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
Saved in:
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