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~person:"Hur, Won-Moo"
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Hur, Won-Moo
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International journal of bank marketing
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How does corporate hypocrisy reduce
customer
co-creation
behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo
;
Hur, Won-Moo
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
Saved in:
2
When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Hur, Won-Moo
;
Moon, Tae Won
;
Kim, Hanna
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012298813
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