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~person:"Hwang, Yoo Hee"
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Search: subject_exact:"Kundenbindungsinstrument"
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Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
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loyalty reward program
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Airline
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Beschwerdemanagement
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Complaint management
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Construal level
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Dienstleistungsqualität
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Fluggesellschaft
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Loyalty reward program
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Recovery compensation
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Service failure
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Service quality
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Service recovery
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Social status
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Sozialer Status
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Spillover effect
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Spillover-Effekt
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Viral marketing
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Virales Marketing
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airlines
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cross-cultural
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demotion
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exclusivity
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loyalty
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luck-based rewards
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product attachment
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self-construal
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smart shopper
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status
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word-of-mouth
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Hwang, Yoo Hee
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
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Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
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Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
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Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
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Ha, Young
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Hoynes, Hilary W.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
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The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
3
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
4
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
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