Lee, Seung-Hee; E. Workman, Jane - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 452-463
Purpose – The purpose of this study was to investigate tendency to gossip, self-monitoring and fashion leadership among …-presentation; sensitivity to the appearance of others), and fashion innovativeness and opinion leadership. In both cultures, fashion leaders … scored higher on self-monitoring and tendency to gossip than fashion followers, and high self-monitors scored higher on …