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~person:"Hyysalo, Sampsa"
~person:"Johnson, Lester W."
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Value creation"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Deutschland
Value creation
Customer integration
39
Kundenintegration
39
Innovation
13
Innovation management
12
Innovationsmanagement
12
New product development
10
Produktentwicklung
10
Relationship marketing
10
Social Web
7
Social web
7
Consumer behaviour
5
Crowdsourcing
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Betriebliche Wertschöpfung
4
Dienstleistungsmarketing
4
Services marketing
4
Brand
3
Brand management
3
Customer satisfaction
3
Dienstleistung
3
Germany
3
Kundenzufriedenheit
3
Markenartikel
3
Markenführung
3
Services
3
Technischer Fortschritt
3
Technological change
3
Transaction costs
3
Transaktionskosten
3
Brand image
2
Co-creation
2
Consumer brand engagement
2
Crowdfunding
2
Customer value
2
Dienstleistungsmanagement
2
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English
12
German
5
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Hyysalo, Sampsa
Johnson, Lester W.
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Hollebeek, Linda D.
27
Reichwald, Ralf
16
Piller, Frank T.
14
Brodie, Roderick J.
12
Conduit, Jodie
12
Hajli, Nick
11
Bruhn, Manfred
10
Büttgen, Marion
9
Fließ, Sabine
9
Kumar, V.
9
Rahman, Zillur
9
Ramaswamy, Venkatram
9
Edvardsson, Bo
8
Ihl, Christoph
8
Jaakkola, Elina
8
Polese, Francesco
8
Rather, Raouf Ahmad
8
Roy, Sanjit
8
Bonamigo, Andrei
7
Füller, Johann
7
Grönroos, Christian
7
Helkkula, Anu
7
Herstatt, Cornelius
7
Jacob, Frank
7
Khan, Imran
7
Malthouse, Edward C.
7
Nambisan, Satish
7
Plewa, Carolin
7
Vargo, Stephen L.
7
Busser, James A.
6
Carrubbo, Luca
6
Cova, Bernard
6
Hadwich, Karsten
6
Harrigan, Paul
6
Hughes, Tim
6
Islam, Jamid Ul
6
Kaufmann, Hans Rüdiger
6
Mele, Cristina
6
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
International journal of networking and virtual organisations : IJNVO
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing intelligence & planning
1
Marketing theory
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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10
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16
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date (oldest first)
1
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
7
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
8
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
9
Does collaboration among participants lead to better ideas in IT-based idea competitions? : an empirical investigation
Blohm, Ivo
;
Bretschneider, Ulrich
;
Leimeister, Jan Marco
; …
- In:
International journal of networking and virtual …
9
(
2011
)
2
,
pp. 106-122
Persistent link: https://www.econbiz.de/10009378404
Saved in:
10
Modelling customer process activites in interactive value creation
Eichentopf, Thomas
;
Kleinaltenkamp, Michael
;
Stiphout, …
- In:
Journal of service management
22
(
2011
)
5
,
pp. 650-663
Persistent link: https://www.econbiz.de/10009406386
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