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~person:"Iacobucci, Dawn"
~person:"Nicolajsen, Hanne Westh"
~subject:"Customer service"
~subject:"Großbritannien"
~subject:"Innovation"
~subject:"Messung"
~type_genre:"Case study"
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Marketing through minefields
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Investigating issues and challenges for customer involvement in business services innovation
Nicolajsen, Hanne Westh
;
Scupola, Ada
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 368-376
Persistent link: https://www.econbiz.de/10009272392
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2
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
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