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~person:"Iglesias, Oriol"
~person:"Swoboda, Bernhard"
~subject:"COVID-19"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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COVID-19
Firmenimage
Brand management
35
Markenführung
35
Brand image
19
Markenimage
19
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
10
Relationship marketing
10
Corporate reputation
9
Einzelhandel
9
Retail trade
9
Brand architecture
7
International marketing
7
Internationales Marketing
7
Markenarchitektur
7
Brand
5
Markenartikel
5
Brand equity
4
Business ethics
4
Co-creation
4
Customer integration
4
Globalisierung
4
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4
Kundenintegration
4
Unternehmensethik
4
Common method variance
3
Corporate brands
3
Corporate culture
3
Cross-national research
3
Customer perceived ethicality
3
Emotion
3
Generalizability theory
3
Lieferantenmanagement
3
Stakeholder
3
Supplier relationship management
3
Unternehmenskultur
3
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2
Brand identity
2
China
2
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Article
9
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Article in journal
Conference paper
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10
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2
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10
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Iglesias, Oriol
Swoboda, Bernhard
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Han, Heesup
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Yang, Jing
4
Abimbola, Temi
3
Dineen, Brian R.
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Jinkyung Jenny
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Loureiro, Sandra Maria Correia
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international marketing
2
The journal of product & brand management
2
European retail research
1
Journal of business ethics : JOBE
1
Journal of organizational change management
1
Management international review : MIR ; journal of international business
1
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
5
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
6
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
7
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
9
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
10
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
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