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~person:"Ind, Nicholas"
~person:"Peitz, Martin"
~person:"Svensson, Göran"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Brand architecture
16
Markenarchitektur
16
Brand management
11
Markenführung
11
Asymmetric information
7
Asymmetrische Information
7
Product quality
7
Produktqualität
7
Signalling
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Brand
6
Markenartikel
6
Theorie
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Theory
6
Supplier relationship management
5
Brand image
4
Markenimage
4
Marketing cooperation
4
Marketingkooperation
4
Moral Hazard
4
Moral hazard
4
Business ethics
3
Co-creation
3
Corporate reputation
3
Firmenimage
3
Product labelling
3
Stakeholder
3
Unternehmensethik
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Warenkennzeichnung
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Corporate Social Responsibility
2
Corporate brands
2
Corporate culture
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Corporate social responsibility
2
Customer integration
2
Environmental consciousness
2
Kundenintegration
2
Strategic management
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Strategisches Management
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Umweltbewusstsein
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Ind, Nicholas
Peitz, Martin
Svensson, Göran
Iglesias, Oriol
3
Abratt, Russell
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foroudi, Pantea
1
Foscht, Thomas
1
Gupta, Suraksha
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
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Liu, Yeyi
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Mavondo, Felix
1
Melewar, T. C.
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Mishra, Prashant
1
Mpinganjira, Mercy
1
Perin, Marcelo Gattermann
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Pranjal, Piyush
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Rahman, Nor Aida Abdul
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate governance : the international journal for effective board performance
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
4
Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.
;
Singh, Jang
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
Saved in:
5
A framework of conscientious corporate brand : a South African validation
Svensson, Göran
;
Bogaards, Marlene
;
Mpinganjira, Mercy
; …
- In:
Corporate governance : the international journal for …
12
(
2012
)
5
,
pp. 675-685
Persistent link: https://www.econbiz.de/10009673165
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