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~person:"Itani, Omar S."
~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~person:"Roy, Sanjit"
~subject:"Service-dominant logic"
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Service-dominant logic
Customer integration
30
Kundenintegration
30
Beziehungsmarketing
22
Relationship marketing
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Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Markenführung
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Value creation
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co-creation
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Itani, Omar S.
Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Roy, Sanjit
Hughes, Tim
6
Vargo, Stephen L.
6
Edvardsson, Bo
5
Akaka, Melissa Archpru
4
Hilton, Toni
4
Tronvoll, Bård
4
Balaji, M. S.
3
Barrutia, José M.
3
Blaschke, Michael
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Echebarria, Carmen
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Grönroos, Christian
3
Helkkula, Anu
3
Jonas, Julia M.
3
Lappalainen, Inka
3
Lusch, Robert F.
3
Parida, Vinit
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shamim, Amjad
3
Vafeas, Mario
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Aier, Stephan
2
Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Alves, Helena
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Andreu, Luisa
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Arıca, Resat
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Baglieri, Enzo
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Chathoth, Prakash K.
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Cohen, Yuval
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Dahl, Andrew J.
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Journal of business-to-business marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
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1
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
2
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
3
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
4
The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
;
Jiang, …
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
Saved in:
5
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
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