Value co-creation with Internet of things technology in the retail industry
Year of publication: |
February 2017
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Authors: | Balaji, M. S. ; Roy, Sanjit |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 1/2, p. 7-31
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Subject: | Internet of things | value co-creation | service-dominant logic | retail | continuance intentions | PLS path modelling | Internet der Dinge | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration |
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