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~person:"Itani, Omar S."
~subject:"Brand image"
~subject:"Social media"
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Brand image
Social media
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Salespeople
8
Verkaufspersonal
8
B-to-B-Marketing
5
Business-to-business marketing
5
CRM
3
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Selling
3
Supplier relationship management
3
Verkauf
3
Betriebliche Wertschöpfung
2
Brand management
2
Customer integration
2
Kundenintegration
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Sales performance
2
Salesperson social media use
2
Social media use
2
Value creation
2
Adaptive selling
1
Arbeitszufriedenheit
1
Brand
1
Brand awareness
1
Brand familiarity
1
Buyer-seller
1
Company performance
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Itani, Omar S.
Rita, Paulo
10
Dwivedi, Yogesh Kumar
9
Harrigan, Paul
8
Loureiro, Sandra Maria Correia
8
Ranfagni, Silvia
8
Schivinski, Bruno
8
Filieri, Raffaele
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Agnihotri, Raj
6
Becker, Kip
6
Carlson, Jamie
6
Kumar, Jitender
6
Swani, Kunal
6
Usman, Osly
6
Verlegh, Peeter
6
Vrontis, Demetris
6
Bernritter, Stefan F.
5
Fischbach, Kai
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Hinson, Robert
5
Kim, Hye-yŏng
5
Martin, Sebastian
5
Milne, George R.
5
Moro, Sérgio
5
Pauwels, Koen
5
Rana, Nripendra P.
5
Schweidel, David A.
5
Tiago, Flávio Borges
5
Veloutsou, Cleopatra
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Asongu, Simplice
4
Bang, Nguyen
4
Bilgihan, Anil
4
Bowen, Melanie
4
Bruhn, Manfred
4
Chan-Olmsted, Sylvia M.
4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
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1
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
2
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
3
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
4
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
5
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj
;
Trainor, Kevin J.
;
Itani, Omar S.
; …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
Saved in:
6
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
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