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~person:"Jaakkola, Elina"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
16
Relationship marketing
16
Customer integration
8
Kundenintegration
8
Consumer behaviour
7
Konsumentenverhalten
7
Betriebliche Wertschöpfung
5
Dienstleistung
5
Services
5
Value creation
5
Customer experience
4
Dienstleistungsqualität
4
Dienstleistungssektor
4
Service industry
4
Service quality
4
Customer journey
3
Dienstleistungsmarketing
3
Lieferantenmanagement
3
Services marketing
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Supplier relationship management
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Bibliometrics
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Bibliometrie
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Business network
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Literature review
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Marketing management
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Marketingmanagement
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Marketingtheorie
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Service management
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Service-Dominant Logic
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Service-dominant logic
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customer engagement
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English
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Jaakkola, Elina
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service management
4
Customer engagement : contemporary issues and challenges
1
Journal of Service Management
1
Journal of Service Management: Volume 26, Issue 2
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Scandinavian journal of management
1
The journal of services marketing
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ECONIS (ZBW)
16
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16
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
5
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
6
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
7
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
Saved in:
8
Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
Saved in:
9
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
10
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
1
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