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~person:"Jacob, Frank"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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B-to-B-Marketing
Innovation management
Business-to-business marketing
6
Lieferantenmanagement
3
Supplier relationship management
3
Market research
2
Marktforschung
2
Deutschland
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Germany
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Aufsatz im Buch
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Collection of articles of several authors
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Jacob, Frank
Woodside, Arch G.
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
7
Pepels, Werner
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Gey, Thomas
4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
3
Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
3
Ivens, Björn Sven
3
Keller, Kevin Lane
3
Meffert, Heribert
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Diller, Hermann
2
Eckhardt, Thordis
2
Esch, Franz-Rudolf
2
Farrés, Rafael
2
Fredebeul-Krein, Tobias
2
Hinterhuber, Andreas
2
Honal, Andrea
2
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Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Source
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ECONIS (ZBW)
6
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1
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
2
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
3
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
4
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
5
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
6
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
Saved in:
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