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~person:"Jain, Varsha"
~subject:"India"
~subject:"Kanada"
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India
Kanada
Consumer behaviour
10
Konsumentenverhalten
10
Indien
8
Advertising effects
4
Werbewirkung
4
Advertising
3
Brand image
3
Indian consumers
3
Markenimage
3
Werbung
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Einzelhandel
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Online retailing
2
Online-Handel
2
Retail trade
2
Youth
2
Advertising and marketing
1
Brand
1
Brand Image
1
Cognition
1
Colour and product size
1
Comparative advertising
1
Competitive advantage
1
Consumers
1
Corporate culture
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Emotion
1
Female shopping behaviour
1
Fernsehwerbung
1
Frauen
1
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Article
9
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8
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8
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English
8
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Author
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Jain, Varsha
Jha, Raghbendra
40
Khare, Arpita
26
Gaiha, Raghav
24
Duflo, Esther
21
Aithal, P. S.
19
Pande, Rohini
19
Winer, Stanley L.
19
H. R., Ganesha
16
Mintz, Jack
16
Baldwin, John R.
14
Huynh, Kim P.
12
Riddell, William Craig
12
Bird, Richard M.
11
Chattopadhyay, Raghabendra
11
Sen, Kunal
11
Stix, Helmut
11
Banerjee, Abhijit V.
10
Globerman, Steven
10
Kulkarni, Vani S.
10
Corak, Miles
9
Fellows, G. Kent
9
Stern, Robert Mitchell
9
Asher, Mukul G.
8
Besley, Timothy
8
Bhalotra, Sonia R.
8
Chatterjee, Chirantan
8
Courchene, Thomas J.
8
Dobson, Sarah
8
Doern, G. Bruce
8
Gillen, David
8
Kneebone, Ronald D.
8
Kosse, Anneke
8
Panigrahi, CMA(Dr.) Ashok
8
Picot, Garnett
8
Simpson, Wayne
8
Singh, Lakhwinder
8
Singh, Nirvikar
8
Spencer, Byron G.
8
Topalova, Petia
8
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Published in...
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Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of emerging markets
1
Organizations and markets in emerging economies
1
South Asian journal of management : SAJM
1
Transnational Marketing Journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
8
RePEc
1
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1
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1
Factors affecting the brand image of Yoga : perceptions of
consumers
and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
2
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian
consumers
for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
3
Does explicit comparative advertising affect Indian
consumers
' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
4
Corporate identity : developing means for sustainable competitive advantage in Indian context towards model development
Jain, Varsha
;
Paul, Niriksha
;
E, Ganesh B.
;
Chauhan, …
- In:
Organizations and markets in emerging economies
7
(
2016
)
1
,
pp. 7-33
and their
consumers
. Thus, we identified that corporate identity deals with strategic, emotional and social dimensions …
Persistent link: https://www.econbiz.de/10012195181
Saved in:
5
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
6
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
7
Effect of colour and relative product size (RPS) on consumer attitudes
Jain, Varsha
;
Roy, Subhadip
;
Pant, Adwita
- In:
Transnational Marketing Journal
1
(
2013
)
1
,
pp. 41-58
was not found to have any effect on the
consumers
’ attitude, while medium size of the product relative to the ad size was …
Persistent link: https://www.econbiz.de/10010736509
Saved in:
8
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
9
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
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