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~person:"Japutra, Arnold"
~person:"Khan, Imran"
~person:"Meyer-Waarden, Lars"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Consumer behaviour
34
Konsumentenverhalten
34
Relationship marketing
34
Brand management
20
Markenführung
20
Brand image
18
Markenimage
18
Customer satisfaction
16
Kundenzufriedenheit
16
Brand
15
Markenartikel
15
Brand loyalty
13
Kundenbindungsprogramm
10
Loyalty program
10
Markentreue
8
Confidence
6
Dienstleistungsqualität
6
Einzelhandel
6
Retail trade
6
Service quality
6
Vertrauen
6
Customer loyalty
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer experience
4
Customer retention
4
Gambling
4
Glücksspiel
4
Holiday behaviour
4
Kundenbindung
4
Urlaubsverhalten
4
loyalty
4
Age group
3
Altersgruppe
3
Brand experience
3
Event marketing
3
Event-Marketing
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Loyalty
3
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Japutra, Arnold
Khan, Imran
Meyer-Waarden, Lars
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
Berezan, Orie
6
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Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
34
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1
Loyalty
programs,
loyalty
engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Three decades of research on
loyalty
programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
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