Three decades of research on loyalty programs : a literature review and future research agenda
Yanyan Chen, Timo Mandler, Lars Meyer-Waarden
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Yanyan ; Mandler, Timo ; Meyer-Waarden, Lars |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 179-197
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| Subject: | Customer relationship management | Loyalty programs | Reward programs | TCCM | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493981