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~person:"Japutra, Arnold"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Preismanagement"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Preismanagement
Service quality
Social web
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
39
Markenimage
34
Brand
21
Markenartikel
21
Beziehungsmarketing
20
Relationship marketing
20
Corporate reputation
9
Firmenimage
9
Reputation
9
Customer satisfaction
8
Kundenzufriedenheit
8
Marketing management
7
Marketingmanagement
7
Advertising effects
6
Brand loyalty
6
Werbewirkung
6
Advertising
5
Cognition
5
Confidence
5
Dienstleistungsqualität
5
Einzelhandel
5
Kognition
5
Retail trade
5
Vertrauen
5
Werbung
5
Designation of origin
4
Emotion
4
Herkunftsbezeichnung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Satisfaction
4
Tourism marketing
4
Tourismusmarketing
4
Viral marketing
4
Virales Marketing
4
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37
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Article
43
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Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
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44
Case study
2
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2
Fallstudie
2
Sammelwerk
2
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English
44
Author
All
Japutra, Arnold
Melewar, T. C.
Han, Heesup
55
Mattila, Anna S.
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
33
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
29
Ko, Eunju
28
Prentice, Catherine
26
Bang, Nguyen
25
Filieri, Raffaele
25
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
24
Sarkar, Abhigyan
24
Hyun, Sunghyup Sean
23
Paul, Justin
23
Sreejesh, S.
23
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bilgihan, Anil
20
Grewal, Dhruv
20
Septianto, Felix
20
Park, Jungkun
19
Pelsmacker, Patrick de
19
Quach, Sara
19
Ahn, Jiseon
18
Balaji, M. S.
18
Gierl, Heribert
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Vrontis, Demetris
18
Wong, IpKin Anthony
18
Dens, Nathalie
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Johnson, Lester W.
17
Line, Nathaniel D.
17
Sarkar, Juhi Gahlot
17
Das, Gopal
16
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Journal of business research : JBR
8
Journal of retailing and consumer services
4
Journal of strategic marketing
4
The marketing review
3
Asia-Pacific journal of business administration
2
Corporate reputation review
2
European journal of marketing : EJM
2
International journal of market research
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European business review
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
9
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
10
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
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