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~person:"Japutra, Arnold"
~person:"Sarkar, Abhigyan"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
44
Markenführung
44
Konsumentenverhalten
41
Brand image
36
Markenimage
36
Brand
31
Markenartikel
31
Beziehungsmarketing
21
Relationship marketing
21
Emotion
10
Customer satisfaction
7
Kundenzufriedenheit
7
Jugendliche
6
Youth
6
Brand loyalty
5
Advertising effects
4
Confidence
4
India
4
Indien
4
Personality psychology
4
Persönlichkeitspsychologie
4
Vertrauen
4
Werbewirkung
4
Brand attachment
3
Destination management
3
Destinationsmanagement
3
Dienstleistungsqualität
3
Fashion
3
Marketing
3
Mode
3
Service quality
3
Tourism marketing
3
Tourismusmarketing
3
brand loyalty
3
Brand anxiety
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
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36
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41
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Aufsatz in Zeitschrift
Article in journal
41
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English
41
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Japutra, Arnold
Sarkar, Abhigyan
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Kunkel, Thilo
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Journal of business research : JBR
5
The marketing review
4
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail and distribution management
1
International marketing review
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
41
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
9
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
10
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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