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~person:"Jayasimha, K. R."
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Consumer behaviour
2
Konsumentenverhalten
2
Altruism
1
Altruismus
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Beschwerdemanagement
1
Brand avoidance
1
Brand management
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Community usefulness
1
Complaint management
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Consumer advocacy
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Dienstleistungsqualität
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Markenführung
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Prospective explanation
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Service quality
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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altruism
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consumer advocacy
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negative word-of-mouth
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self interest
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service failure
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third-party action
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voicing
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Jayasimha, K. R.
Honeycutt, Todd
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Kim, Jung
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Lipson, Debra
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Phau, Ian
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Shimul, Anwar Sadat
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Walker, Matthew
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Badenes-Rocha, Alberto
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Bigné Alcañiz, J. Enrique
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Billore, Aditya
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Chapman, Simon
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Journal of strategic marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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Investigating
consumer
advocacy
, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
2
I complain for your good? : re-examining
consumer
advocacy
Jayasimha, K. R.
;
Billore, Aditya
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
Saved in:
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