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~person:"Jayawardhena, Chanaka"
~person:"Martin, Sebastian"
~subject:"Consumer behaviour"
~subject:"Muslim consumers"
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Consumer behaviour
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Konsumentenverhalten
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Literature review
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Jayawardhena, Chanaka
Martin, Sebastian
Dhir, Amandeep
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The marketing review
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International review on public and non-profit marketing
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Journal of nonprofit & public sector marketing
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The current state of research of word-of-mouth in the health care sector
Pauli, Gerlinde
;
Martin, Sebastian
;
Greiling, Dorothea
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014252130
Saved in:
2
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
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3
Toward a model of word-of-mouth in the health care sector
Martin, Sebastian
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10011783983
Saved in:
4
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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