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~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~person:"Meffert, Heribert"
~person:"Wiedmann, Klaus-Peter"
~subject:"United States"
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Jayne, Thomas S.
Kotler, Philip
Meffert, Heribert
Wiedmann, Klaus-Peter
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
Kumar, V.
4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The Prentice Hall series in marketing
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The Prentice-Hall series in marketing
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ECONIS (ZBW)
18
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
4
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
;
Kotler, Wendy I.
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003685331
Saved in:
5
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
6
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
8
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
9
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
10
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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