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~person:"Jerath, Kinshuk"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Internet marketing
Konsumentenverhalten
Online retailing
Consumer behaviour
12
Online-Marketing
6
Distribution channel
4
Vertriebsweg
4
Advertising
3
Advertising effects
3
Information behaviour
3
Informationsverhalten
3
Search engine
3
Suchmaschine
3
Werbewirkung
3
Werbung
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Information value
2
Informationswert
2
Mobile Marketing
2
Mobile marketing
2
Online-Handel
2
Relationship marketing
2
Theorie
2
Theory
2
USA
2
United States
2
1971-2005
1
Abfallentsorgung
1
Asymmetric information
1
Asymmetrische Information
1
Auction theory
1
Auktionstheorie
1
Branche
1
Brand
1
Brand choice
1
Brand management
1
Call centre
1
Callcenter
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Article in journal
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12
Arbeitspapier
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Graue Literatur
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English
12
Author
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Jerath, Kinshuk
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
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Journal of marketing
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
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ECONIS (ZBW)
12
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1
Consumer privacy choices and (un)targeted advertising along the purchase journey
Choi, W. Jason
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 889-907
Persistent link: https://www.econbiz.de/10014384290
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Consumer rational (in)attention to favorable and unfavorable product information, and firm information design
Jerath, Kinshuk
;
Ren, Qitian
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 343-362
Persistent link: https://www.econbiz.de/10012492711
Saved in:
7
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
3
,
pp. 368-383
Persistent link: https://www.econbiz.de/10011307925
Saved in:
8
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
9
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
10
New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
Saved in:
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