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~person:"Jerath, Kinshuk"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
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Online-Marketing
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
6
Distribution channel
4
Vertriebsweg
4
Advertising
3
Advertising effects
3
Information behaviour
3
Informationsverhalten
3
Search engine
3
Suchmaschine
3
Werbewirkung
3
Werbung
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
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Information value
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Mobile Marketing
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Mobile marketing
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Online retailing
2
Online-Handel
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Relationship marketing
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Theorie
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Theory
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USA
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United States
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1971-2005
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Abfallentsorgung
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Asymmetric information
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Asymmetrische Information
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Auction theory
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Auktionstheorie
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Brand
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Jerath, Kinshuk
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Pauwels, Koen
9
Hollebeek, Linda D.
8
Kannan, P. K.
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Abbasi, Amir Zaib
6
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Hudders, Liselot
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
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Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
5
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
6
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
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